The DoDo Case Story

Patrick Buckley and crew built DoDo Case from a small, $500 investment by utilizing the various local shops in San Francisco and putting in some sweat equity. They were able to win Shopify’s Build A Business competition and secure $100,000 in funding to grow the store.

However, the real key to their success is the story behind their brand. On this episode, Patrick shares his thoughts on how to build a brand, why to use fulfillment and much, much more.

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Here’s What You’ll Learn

  • How to handle a flood of orders coming from great press (and how to set expectations).
  • What growing quickly from 10 orders per day to more than $1 million in sales looks like.
  • How to build an accessory for a product that hasn’t yet been released to the public.
  • Why having a great story is as important as having a great product.
  • How to inject a killer story into your brand.
  • The future of eCommerce as Patrick sees it.

What Was Mentioned

This Week’s Winner

Each week we’ll be rewarding one special listener for signing up to receive a free copy of my 55-page ecommerce guide, Profitable eCommerce. Sign up here to request your free guide and be eligible for next week’s giveaway!

Congratulations to Jennifer from Birmingham, AL for grabbing your free guide. Be watching your mailbox to receive your Tournament Style Dartboard! You can add this to your basement game room and swindle your friends! Enjoy Jennifer, and thanks so much for listening.

Want to Be Featured on the Show?

Reach out to us with your questions or feedback for the show, and submit any first sale announcements or other progress achievements!

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000 vetted 6 and 7-figure store owners inside the eCommerceFuel Community.

Double Your eCommerce Business in the Next Year requesting the most effective growth and profitability strategies we've unearthed from 5+ years of studying successful stores.
  • Great show! Was this the first one?
    I recently discovered ECommerceFuel after opening my first eCommerce site, about two weeks ago. Kindly Coffee just passed $1000 in revenue and am looking forward to hitting the $4k/mo requirement for the private forum. I’ve entered a crowded market – artisan coffee – but have made the entire process, from farm to cup, carbon neutral. I’ll be a regular here, searching for tips branding, sales and logistics. I’m a big podcast listener too, so looking forward to tuning in often. Good luck with the show.

Further reading

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