Overcoming a Tough Youth to Grow VIPHaircare.com

Darnell Jackson is the Chief Operations Officer at VIPHaircare.com, a 100% black-owned luxury beauty brand that focuses on the growth and maintenance of strong, healthy hair. Darnell has a really interesting story, having grown up without access to a lot of resources and overcoming all of that to build a successful beauty brand with his wife.

Listen in as Darnell shares his journey as a young entrepreneur, how he pivoted from illicit pursuits to business pursuits, and what it’s like bootstrapping your way to the top without a safety net to fall back on. We also discuss why his next focus is on growing a personal brand instead of a business, and how he and his wife are approaching influencer marketing to make that happen.

You’ll learn:

• Darnell’s childhood and his entrepreneurial journey. (4:15)
• How he pivoted from the illicit to business. (8:20)
• What he wants people to know about bootstrapping your way up. (13:25)
• How VIPHaircare.com started. (18:10)
• What’s next for Darnell and the business. (24:00)
• How he is approaching influencer marketing. (25:30)
• Lighting round with Darnell. (27:15)
• The lowdown on VIPHaircare.com products. (31:45)

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Darnell Jackson from VIPHaircare.com)

What Was Mentioned

• Darnell Jackson: Website
• Content and Research Assistant Job Posting
• eCommerceFuel Forum
• Klaviyo
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)

Image credit to VIPHairCare.com featuring some of their products.

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.