We updated our site about nine months ago with more of a holistic message in mind for eCommerceFuel, wanting to focus not only on the community, but also on ECF Capital and the podcast. Unfortunately, it did not end up performing as well as we hoped. So we decided to bring in Quinn Zeda and her team at Conversion Crimes to perform an audit, and they came back with some pretty painful results, which we will be diving into today.
Listen in as Quinn explains whether you need to have a lot of traffic on your website, as well as the numbers you need to have a good sense of what is actually going on. You will learn how to think about designers and hiring people, some of the most common mistakes people make with their websites from a CRO/UX/conversion standpoint, and other key results and takeaways on how to think about user testing. If you are looking to improve your website, this is the episode for you.
Image credit to ConversionCrimes.com .