This is a replay of the episode with Dafina Smith of where we discuss the benefit of not selling on your website. Listen in as Dafina shares how her products are promoted, how she got started in the eCommerce world, and more.

You’ll learn:

  • Why Dafina decided to stop selling directly to the customer
  • How she found salons to sell to
  • How she got started in eCommerce

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of and Dafina Smith of

What Was Mentioned

Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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