The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Why would you stop selling on your website when direct-to-consumer is all the rage? That is exactly what I will be discussing today with my guest, Dafina Smith of CovetAndMane.com. Listen in as Dafina shares how her products are promoted, how she got started in the eCommerce world, and more.
You’ll learn:
- Why Dafina decided to stop selling directly to the customer
- How she found salons to sell to
- How she got started in eCommerce
(With your host Andrew Youderian of eCommerceFuel.com and Dafina Smith of CovetAndMane.com)
What Was Mentioned
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
