Whew! We’ve survived another Black Friday/Cyber Monday. How did online merchants fare this year? Unsurprisingly, the trend toward e-commerce continues, with digital sales up nearly 20 percent. In a first, Black Friday topped Cyber Monday as the busiest day for online shopping.
Shopify posted its own Black Friday/Cyber Monday stats, touting $2.9 billion in total sales compared to last year’s $1.8 billion.
“This was officially the biggest direct-to-consumer #BlackFriday of all time,” Shopify COO Harvey Finkelstein tweeted.
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