The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Matthew Bertulli is the co-founder and CEO of Pela, a company that produces eco-friendly products, such as the Lomi food disposal device and the PelaCase phone case. He is super passionate about environmental and waste issues, and his journey to finding a way to both reduce waste and make money with some really cool products is impressive, to say the least!
Listen in as Matthew shares what it was like once upon a time being two weeks to Christmas with 100 employees and no payroll, as well as how he came up with the idea for (and then developed) the Lomi food disposal machine. We also get into some of the nitty-gritty of branding and marketing and discuss not only what the competitive advantage for brands will be in the near future, but also why word-of-mouth can be such a powerful tool for any business.
You’ll learn:
- Matthew’s experience with near bankruptcy. (4:30)
- All about Lomi.com. (9:15)
- Where Matthew sees the future of branding. (23:30)
- The power of word of mouth. (31:30)
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(With your host Andrew Youderian of eCommerceFuel.com and Matthew Bertulli of Lomi.com)
What Was Mentioned
- Matthew Bertulli: Twitter
- PelaCase.com
- Lomi.com
- Rivian
- Arc’teryx
- eCommerceFuel Forum
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Image by Mohamed Hassan from Pixabay.
Ideas Worth Sharing:
“We have to educate and entertain and show them why they are going to want one of these in their home.” - @mbertulli Tweet this “We get to show people how the world currently is, and we get to introduce them to a future that they didn’t even know was possible.” - @mbertulli Tweet this “Brands that have something to say have an incredible competitive advantage.” - @mbertulli Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
