What do you get when you take a discontinued National Geographic catalogue and 12 years of experience in the print catalogue sector? If your name is Allan Shiffrin, you may just get an 8-figure business. If you’re an eCommerce brand, you’re definitely going to want to listen to this episode to find out how you can make direct mail a major source of sales for your brand.
Listen in as we geek out about catalogs, direct mail, and how to be able to make what is equivalent to a Facebook lookalike audience for direct mail contacts. Allan also shares some of the tools and co-ops that you can use to get started, how to lay out a great catalog, and the magic number of products to include in a direct mail catalog.
Image by Karolina Grabowska from Pixabay.