Launching a Beautiful High-Converting Catalog

What do you get when you take a discontinued National Geographic catalogue and 12 years of experience in the print catalogue sector? If your name is Allan Shiffrin, you may just get an 8-figure business. If you’re an eCommerce brand, you’re definitely going to want to listen to this episode to find out how you can make direct mail a major source of sales for your brand.

Listen in as we geek out about catalogs, direct mail, and how to be able to make what is equivalent to a Facebook lookalike audience for direct mail contacts. Allan also shares some of the tools and co-ops that you can use to get started, how to lay out a great catalog, and the magic number of products to include in a direct mail catalog.

You’ll learn:

  • The background of Petalura. (4:05)
  • How to get contacts for your direct mail campaign. (9:30)
  • The typical costs for direct mail. (13:20)
  • What goes into making a great catalog. (17:45)
  • Why the first $5 million was harder than $20 million. (29:00)
  • What Allan uses for a cash flow forecast. (32:20)
  • Rapid-fire questions with Allan. (43:35)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and Allan Shiffrin of Petalura.com)

What Was Mentioned

Image by Karolina Grabowska from Pixabay.

Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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