The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
What do you get when you take a discontinued National Geographic catalogue and 12 years of experience in the print catalogue sector? If your name is Allan Shiffrin, you may just get an 8-figure business. If you’re an eCommerce brand, you’re definitely going to want to listen to this episode to find out how you can make direct mail a major source of sales for your brand.
Listen in as we geek out about catalogs, direct mail, and how to be able to make what is equivalent to a Facebook lookalike audience for direct mail contacts. Allan also shares some of the tools and co-ops that you can use to get started, how to lay out a great catalog, and the magic number of products to include in a direct mail catalog.
You’ll learn:
- The background of Petalura. (4:05)
- How to get contacts for your direct mail campaign. (9:30)
- The typical costs for direct mail. (13:20)
- What goes into making a great catalog. (17:45)
- Why the first $5 million was harder than $20 million. (29:00)
- What Allan uses for a cash flow forecast. (32:20)
- Rapid-fire questions with Allan. (43:35)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Allan Shiffrin of Petalura.com)
What Was Mentioned
- Allan Shiffrin: Website
- Wiland Digital
- Epsilon
- Oracle Data Cloud
- Path2Response
- eCommerceFuel Forum
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Image by Karolina Grabowska from Pixabay.
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
