From the Dip to the Sale

Few people have seen such a drastic roller coaster in business as Drew Sanocki from He saw his company grow quickly and scale massively to over $1 million and then drop as much as 60%.

Through some solid marketing and the decision to jump in with both feet, Drew was able to pull the company back to nearly where it was before and sell it for a 2-3x multiple.

He’s here to share the story of the ups and downs as he discovers what it feels like on both sides of the coin.

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Here’s What You’ll Learn

  • How a side project turns into a multimillion-dollar business.
  • Which trends and metrics to analyze in business building.
  • How to use data to discover your highest value customers.
  • Is it still possible to scale up a drop-shipping business?
  • An inside view of a dark business dip and how it feels to come out on top.

What Was Mentioned

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This Week’s Winner

Each week we’ll be rewarding one special listener for signing up to receive a free copy of my 55-page ecommerce guide, Profitable eCommerce. Sign up here to request your free guide and be eligible for next week’s giveaway!

Congratulations to Sherri from Portland, OR for grabbing your free guide. Be watching your mailbox to receive your handgun shaped ice cube tray! It’s perfect for when you’re hosting those card carrying NRA members for a dinner party. Enjoy Sherri and thanks so much for listening.

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Reach out to us with your questions or feedback for the show, and submit any first sale announcements or other progress achievements!

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000 vetted 6 and 7-figure store owners inside the eCommerceFuel Community.

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  • Hey Andrew,

    Really enjoyed this weeks episode! I think one of the most striking points you guys struck up was the fear of not having as much success if you were to do it again – it’s something I(and probably every other aspiring entrepreneur) deals with even in their first venture! The reality is that there are so many variables that you can only control some of them and leave the rest up to luck and perseverance.

    It’s actually relieving to hear you guys say that, because it affirms that there is no “secret formula” that goes into building a profitable business. It’s just a combination of hard work, relationship building, doing your research, and with that, a stroke of good fortune!

    Keep the great podcasts coming – this is becoming one of my favorite parts of Friday!

    • Thanks Shabbir!

      Yeah, it was good to talk about that (the fear) with Drew because it doesn’t get mentioned much – but it’s definitely always something in the back of mind. 🙂

      Glad you’re enjoying the show, and thanks so much for making it a part of your Friday!

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