The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
What do you get when you combine TikTok with DTC and eCommerce? You may just get Dulma Altan, the founder of Makelane.com, creator, and commentator on all things DTC and eCommerce on TikTok. Dulma has been on the up-and-up in the eCommerce space, and I’m excited to chat with her about so many different things, including Silicon Valley, capitalism, community, and more.
Listen in as she shares what it was like moving from Mongolia to the U.S., the lessons she learned from her first business, and what it was like working at Google. We also dive into TikTok and discuss how the platform has evolved as we come out of the pandemic, as well as what the future of short-form video looks like. To make things even more interesting, we also discuss a little bit about capitalism, what it’s like building a really amazing community, and the biggest roadblock for many women in the eCommerce and DTC space.
You’ll learn:
- Dulma’s early years and moving to the U.S. (4:30)
- What she learned from her first business. (13:20)
- The past and future of TikTok. (15:20)
- The elements she considers before publishing to TikTok. (23:00)
- How to optimize watch time on TikTok. (35:15)
- All about Makelane.com. (40:30)
- What she has learned about building community. (44:15)
- Some of the frustrations that females in eCommerce have. (47:45)
- Capitalism in America: the good and the bad. (50:45)
- Lightning round with Dulma. (54:30)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Dulma Altan of Makelane.com)
What Was Mentioned
- Dulma Altan: Website | TikTok
- Geneva
- Amanda E/J Morrison
- eCommerceFuel Forum
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Photo by Hello I’m Nik on Unsplash.
Ideas Worth Sharing:
“How do I make information about the different ways that people can achieve economic freedom more accessible to people who would not have as much easy access to this information?” - Dulma Altan Tweet this “Margins matter, apparently. It’s important to actually be generating money, not losing money, on your business.” - Dulma Altan Tweet this “The best brands on TikTok have some sort of consistent face of the brand.” - Dulma Altan Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
