Podcast | Episode 338

The ECF Benchmark: A Performance Index for Store Owners

How can we arm the “rebel force” or smaller merchants with the similar AI and data sets that Amazon has? In this episode, Jake Cook, co-owner of Tadpull.com, explains this and more. Listen in as we cover topics such as the benefit of creating an index, what metrics an index tracks, and how this can help the community going forward. Jake also shares what it was like cruising around the USA in a van over the summer during a pandemic.

You’ll learn:

  • Why we built this index
  • What metrics the index tracks
  • How we are hoping this is going to help us and the community going forward

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Jake Cook of Tadpull.com)

What Was Mentioned
Andrew Youderian
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
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