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eCommerce Headwinds: Macro Sentiments, Cooling M&A & Operational Challenges

What does the future of eCommerce look like? Fan Bi is the Co-Founder and Co-Owner of TheHedgeHogCompany.com, an eCommerce holding company that acquires and grows brands, and he has a really unique perspective on some of the trends happening in the eCommerce marketplace today—which is what we’re geeking out on in this episode.

Listen in to find out whether the M&A party is coming to an end, what Fan is seeing in his portfolio when it comes to eCommerce, and why it might be another rough year for eCommerce store owners. We also talk about why now is the best time for getting lean and focusing on your branding and story-telling, and Fan shares the mindset shift that allowed him to sleep at night during the rough ride that COVID brought many in eCommerce.

You’ll learn:

  • The story behind The Hedgehog Company’s name. (3:40)
  • What Fan is seeing in terms of multiples. (6:45)
  • What he sees with eCommerce inventories. (18:25)
  • Why Fan is bullish on Shopify. (27:35)
  • Flipping the switch with a simple mindset shift. (41:20)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and Fan Bi of TheHedgeHogCompany.com)

What Was Mentioned

  • Fan Bi: Website | Twitter
  • eCommerceFuel Forum
  • One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
  • A2X – Simplify your bookkeeping, eliminate the guesswork, and automate.

Image by Arek Socha from Pixabay.



Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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