Powering Growth with Online Communities (Strategy Session)

Adam Craft is the founder of ElevatedCraft.com, a mixology and drink product brand that is focused on designing bar tools that improve the home bar experience. He has built a pretty cool business and community on Facebook, and in this episode, we’re diving into the role that community has played in growing the brand and exploring where Adam intends to take his community in the future.

Tune in as we geek out about the strategy that comes into play with growing and maintaining a really great community, including when to consider hiring a full-time community manager and whether to stay on Facebook or move to another platform. Adam also shares how instrumental his Facebook group has been to growing his brand, how Kickstarter helped with his initial launch, and all the things to consider when you’re thinking through how to brand your community.

You’ll learn:

  • What is ElevatedCraft.com? (3:30)
  • How Adam got into the business. (5:55)
  • How community has helped grow the brand. (6:55)
  • To stay on Facebook, or not to stay on Facebook? (10:55)
  • The challenge of Facebook groups. (13:45)
  • What to consider with open vs. private communities. (25:05)
  • Whether a community needs a full-time manager role. (31:05)
  • How to brand your community. (45:30)

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Adam Craft of ElevatedCraft.com)


What Was Mentioned

Image credit to Alexandra_Koch from Pixabay.

Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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