The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Podcast | Episode 458
Building a Brand Around Referrals and Exclusive Distribution
Dalia Rojas is the owner of Sixty61.com, an incredible brand and eCommerce store that carries custom sport bike parts and accessories. Dalia is also a newer member to the eCommerceFuel community, and she’s been an incredible member in the short time she’s been part of the community, so I wanted to get her on the podcast to learn more about her, what she’s up to in eCommerce, and her interesting journey to owning Sixty61.com.
Listen in as Dalia shares how she first acquired the brand after coming from a background in tech, how that background has benefitted the business and growth, and how she has been able to leverage multiple platforms to sell her product. We also discuss the exclusive distributor agreement she has with an Italian exhaust company, how she went about securing that agreement, and whether it has lived up to the hype. If you’re interested in learning more about what it’s like selling on Amazon, eBay, and Walmart, or how to get into an exclusive distributor agreement in your industry, this is an episode you won’t want to miss!
You’ll learn:
- What made Dalia buy Sixty61.com and what made her excited about the business. (3:45)
- How she snagged an exclusive distributor agreement with GPR Exhaust Systems. (7:05)
- How Sixty61.com is currently marketed. (12:30)
- What the past year has been like for Sixty61.com. (14:00)
- How new product development happens behind the scenes. (22:50)
- What it’s like being a female in a male-dominated industry. (24:07)
- Lightning round with Dalia. (26:35)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Dalia Rojas of Sixty61.com)
What Was Mentioned
- Dalia Rojas: Website | Instagram
- GPR Exhaust Systems: Website | Instagram
- ShipStation
- Duoplane
- eCommerceFuel Forum
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Photo by Kevin Bidwell from Pexels.
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
