Using Humor to Build a Brand

Jon Beekman is the founder of Through some key decision-making and discovering a hole in the market, he was able  grow the company from nothing to a few million dollars in revenue in only 18 months.

His companies haven’t always been successful, though, and he shares a previous failure on this episode. What Jon has done very right is using a seemingly unrelated business failure to pivot into his current endeavor, which is a fun, very personal company.

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Here’s What You’ll Learn

  • How to recognize a hole in the marketplace that you can fill.
  • Whether or not an MBA has value in the entrepreneurial realm.
  • The impact that your surroundings and connections can have on your progress.
  • How a failed business can give you high value insights that will propel you into success.
  • Why focusing on the backend isn’t the ideal decision starting out.

What Was Mentioned

This Week’s Winner

Each week we’ll be rewarding one special listener for signing up to receive a free copy of my 55-page ecommerce guide, Profitable eCommerce. Sign up here to request your free guide and be eligible for next week’s giveaway!

Congratulations to Clint for grabbing your free guide. Be watching your mailbox to receive your Remote Controlled Electronic Whoopie Cushion! They’re perfect for those dinner guests who have overstayed their welcome. Enjoy Clint and thanks so much for listening.

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Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000 vetted 6 and 7-figure store owners inside the eCommerceFuel Community.

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1 comment
  • Hey Andrew,
    I enjoyed the interview! For me it’s the full story. Jon backed into an idea, validated it with minimal risk,
    bootstrapped, leveraged eCommerce and voila. I know it’s not that simple but Jon’s pragmatic approach makes it seem possible.
    Well done,

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