The 2026 eCom Trends Report
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Podcast | Episode 469
Uncovering Macro Trends with Fulfil.io’s Mountain of Data
Who said making more money had to be boring? Sharoon Thomas is the CEO and Co-Founder of Fulfil.io, an ERP built for larger 7-figure, 8-figure, and 9-figure brands that helps them scale by leveraging efficiencies and automations. He joins the show today to geek out about all things ERP and not just why you should have one, but also how it could completely transform your business.
Sharoon’s experience in building Fulfil.io has given him valuable insight into what it takes to develop and implement such complex technology, and he shares the lessons he has learned throughout the process, including what it was like bootstrapping the company. We also delve into the unique strengths and capabilities of Fulfil.io, how it can help businesses reach their goals, and the cost and timeline involved in implementing an ERP.
You’ll learn:
- Why Sharoon built Fulfil.io. (4:30)
- The challenges faced along the way. (8:10)
- What it was like bootstrapping the company and some of the downsides. (11:45)
- How he manages such a complex business on an ongoing basis. (18:00)
- The macro trends that Sharoon has seen over the last 6 months. (23:45)
- When a business should invest in an ERP. (27:30)
- Fulfil.io’s strengths and weaknesses. (29:45)
- Lightning round with Sharoon. (33:30)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Sharoon Thomas of Fulfil.io)
What Was Mentioned
- Sharoon Thomas: LinkedIn | Twitter
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Photo by ThisIsEngineering from Pexels.
Ideas Worth Sharing:
“It’s just the thing that we really enjoy doing, and that’s why we decided to build an ERP system.” - @sharoonthomas Tweet this “Planning has been incredibly difficult this year.” - @sharoonthomas Tweet this “If we are not well known, it’s because we don’t spend a lot of money on marketing and everything goes into building the product and reinvesting to make our customers successful.” - @sharoonthomas Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
