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Podcast | Episode 431
Behind-the-Scenes with GeekOut on Throwing eCommerce Events
If you are running events in the eCommerce space, you know what a lonely world it can be. Today, I’m excited to be joined by Nick Shackelford, Co-Founder of GeekOut Events, which puts on high-intentional no-fluff events all over the world. In this episode, we’re talking event planning, but we’re also talking about so much more related to eCommerce, including marketing, branding, and even copywriting.
Listen in as we dive into the reasons behind why Nick (or anyone, really) puts on events (hint: it’s definitely not for the money), how he leverages a built-in FOMO effect with his pricing strategy, and his hack for getting critical information to his customers without relying on email or SMS. We also talk about the current digital marketing landscape, why Nick is not going all-in with TikTok (yet), and the core philosophies that he sticks to when it comes to creating a killer brand presence.
You’ll learn:
- What got Nick into event planning. (4:30)
- Why he continues to do events, despite the lack of profit. (10:00)
- Takeaways on the digital marketing landscape right now. (16:00)
- The core elements and philosophies Nick builds around when it comes to branding. (23:55)
- What he tries to focus on when it comes to events and copywriting. (31:20)
- How to get through to your customers when you really need to. (34:35)
- Lightning round with Nick. (44:35)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Nick Shackelford of GeekOutEvents.io)
What Was Mentioned
- Nick Shackelford: LinkedIn
- GeekOut Events
- Structured
- Obvi
- Posh Peanut
- Vessi
- eCommerceFuel Forum
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
- A2X – Simplify your bookkeeping, eliminate the guesswork, and automate.
Image credit to SNCR_GROUP from Pixabay.
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
