Behind-the-Scenes with GeekOut on Throwing eCommerce Events

If you are running events in the eCommerce space, you know what a lonely world it can be. Today, I’m excited to be joined by Nick Shackelford, Co-Founder of GeekOut Events, which puts on high-intentional no-fluff events all over the world. In this episode, we’re talking event planning, but we’re also talking about so much more related to eCommerce, including marketing, branding, and even copywriting.

Listen in as we dive into the reasons behind why Nick (or anyone, really) puts on events (hint: it’s definitely not for the money), how he leverages a built-in FOMO effect with his pricing strategy, and his hack for getting critical information to his customers without relying on email or SMS. We also talk about the current digital marketing landscape, why Nick is not going all-in with TikTok (yet), and the core philosophies that he sticks to when it comes to creating a killer brand presence.

You’ll learn:

  • What got Nick into event planning. (4:30)
  • Why he continues to do events, despite the lack of profit. (10:00)
  • Takeaways on the digital marketing landscape right now. (16:00)
  • The core elements and philosophies Nick builds around when it comes to branding. (23:55)
  • What he tries to focus on when it comes to events and copywriting. (31:20)
  • How to get through to your customers when you really need to. (34:35)
  • Lightning round with Nick. (44:35)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and Nick Shackelford of GeekOutEvents.io)


What Was Mentioned

Image credit to SNCR_GROUP from Pixabay.

Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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