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Viral Marketing with Michael Dubin of Dollar Shave Club

Michael Dubin has built a business to more than 200,000 customers utilizing, among other things, a viral video on YouTube. Now, after generating $10 million in funding, Dollar Shave Club has continued to grow and expand.

Michael is on the show to discuss how he was able to come up with the idea behind the powerful video that thrust Dollar Shave Club to the high level of success they’re experiencing. You’ll also hear about why he decided to use a membership-based service over simply selling razors, and his reasoning behind accepting such a huge amount of funding.

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Here’s What You’ll Learn

  • How to come up with a $10 million idea.
  • The inside scoop on the new Google Keyword Planner.
  • Why to accept funding rather than bootstrapping for profits.
  • Where to invest your money when creating videos.
  • Why it’s important for you to be actively creating content.

What Was Mentioned

This Week’s Winner

Each week we’ll be rewarding one special listener for signing up to receive a free copy of my 55-page ecommerce guide, Profitable eCommerce. Sign up here to request your free guide and be eligible for next week’s giveaway!

Congratulations to Evander from Temple, TX for grabbing your free guide. Be watching your mailbox to receive your 36 Pack of Self-Adhesive Mustaches! They’re perfect for those week-long Tom Selleck fan conferences if you can’t grow a bushy mustache yourself.. Enjoy Evander and thanks so much for listening.

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Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000 vetted 6 and 7-figure store owners inside the eCommerceFuel Community.

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