Viral Marketing with Michael Dubin of Dollar Shave Club

Michael Dubin has built a business to more than 200,000 customers utilizing, among other things, a viral video on YouTube. Now, after generating $10 million in funding, Dollar Shave Club has continued to grow and expand.

Michael is on the show to discuss how he was able to come up with the idea behind the powerful video that thrust Dollar Shave Club to the high level of success they’re experiencing. You’ll also hear about why he decided to use a membership-based service over simply selling razors, and his reasoning behind accepting such a huge amount of funding.

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Here’s What You’ll Learn

  • How to come up with a $10 million idea.
  • The inside scoop on the new Google Keyword Planner.
  • Why to accept funding rather than bootstrapping for profits.
  • Where to invest your money when creating videos.
  • Why it’s important for you to be actively creating content.

What Was Mentioned

This Week’s Winner

Each week we’ll be rewarding one special listener for signing up to receive a free copy of my 55-page ecommerce guide, Profitable eCommerce. Sign up here to request your free guide and be eligible for next week’s giveaway!

Congratulations to Evander from Temple, TX for grabbing your free guide. Be watching your mailbox to receive your 36 Pack of Self-Adhesive Mustaches! They’re perfect for those week-long Tom Selleck fan conferences if you can’t grow a bushy mustache yourself.. Enjoy Evander and thanks so much for listening.

Want to Be Featured on the Show?

Reach out to us with your questions or feedback for the show, and submit any first sale announcements or other progress achievements!

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  1. Perhaps the greatest praise I can give this episode is that I just went and signed up for DollarShaveClub, heh. Great work Andrew, loved getting a look at a business as interesting as DSC.

    1. That’s awesome! It’s a pretty compelling idea on it’s own, and the humor and comedy makes it nearly irresistible.

      Thanks for listening, Greg!

  2. Great job Andrew, I’ve never heard him in an interview and a huge fan of DSG (have made a couple friends converts). Subscription services are huge now and actually many go broke but DSGs killing it!

  3. Andrew, I can’t believe you got Michael Dubin to be on your show – that’s so cool! I also can’t believe that video only cost him $4500 because it was so well made. I’m glad you asked him about the end of that video because I’ve never noticed that before and it was neat to find out. I won’t spoil it for those who haven’t listened yet.

    Thanks for mentioning me on the show for our first sale. I was driving home from an all-day convention selling coconut oil and was thrilled to hear it. It was like having my song played on the radio or something. It was a great memory that I’ll remember for a long time. Thanks again for all you do for the e-commerce community.

  4. Nice interview and really nice video, seen it four times and still amazed hehehe
    Thanks again Andrew Bezos !