The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Many of us have been in the position where we have an interesting opportunity in front of us to purchase another eCommerce business – maybe it has a complementary product line or it would make a good strategic addition to your existing business – and we’re on the fence about whether we should actually pull the trigger. In this solo episode, I’m sharing the top things you should consider before committing the time, effort, and money that it takes to follow through on such a huge decision, all based on my own experience closing deals.
Listen in as I dive into what you need to consider before buying that shiny new object, including whether you have the skills to diligence the deal well and the time to follow through on the deal. (Spoiler alert: It will take longer to close than you think it will!) I also discuss the financial aspects to consider, how to identify the micro and macro leverage you might have to move the deal in your favor, and why sometimes the better decision is to put a little TLC into your existing business rather than spread your energy (and capital) too thin.
You’ll learn:
- What you need to understand before buying. (3:00)
- Why you really need to consider your bandwidth. (5:45)
- What to keep in mind about your core business. (6:40)
- Why it’s key to consider your leverage. (7:50)
- An important thing to ask yourself about your current business. (9:20)
- What to think about when it comes to product lines. (10:10)
(With your host Andrew Youderian of eCommerceFuel.com)
What Was Mentioned
- For Those With Multiple Businesses: How Do You Effectively Chase Multiple Rabbits
- eCommerceFuel Forum
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
- A2X – Simplify your bookkeeping, eliminate the guesswork, and automate.
Image credit to Gerd Altmann from Pixabay.
Ideas Worth Sharing:
“You have to go in eyes wide open.” - @youderian Tweet this “Even if there’s a great opportunity out there, it just always takes so much longer than you think.” - @youderian Tweet this “That debt load could really cripple your ability to grow as fast as you want.” - @youderian Tweet this “So much of investing is buying well.” - @youderian Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
