The 2026 eCom Trends Report
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Podcast | Episode 518
Hacking the Brain for Improved Creativity, Performance & Rest
Ever wondered how you can unlock your brain’s full potential? In this episode, we will be discussing the secrets of brain efficiency and performance enhancement with Paola Telfer, CEO & Founder of Sens.ai. She will explain the brain states, from hyper-focus to relaxation, and how training your brain can unlock a multitude of benefits, such as improved sleep, enhanced creativity, and improved reaction time.
Listen in to discover the inspiring story behind Sens.ai’s inception, stemming from Paola’s motor vehicle accident, and explore the innovative strategies she employed to convince investors of the power of brain training technology. Paola also shares her thoughts on the implications of brain training for education—particularly in a future dominated by AI—and offers insights into the critical skills needed for the next generation.
You’ll learn:
- What Sens.ai is and how it is used. (3:45)
- How Paola got into this field. (8:45)
- The research that went into creating this product. (11:30)
- How a session of Sens.ai works. (17:17)
- How they ensure that Sens.ai works. (22:55)
- The importance of having the right partners. (25:00)
- How they found funding for Sens.ai. (28:00)
- Advice for marketing and messaging around a high-price item. (35:15)
- How Paola is thinking about education for her children. (40:45)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Paola Telfer of Sens.ai)
What Was Mentioned
- Paola Telfer: LinkedIn
- Sens.ai
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Ideas Worth Sharing:
“The speed of processing is a very good biomarker for how well you’re functioning, and that will usually only decline over time.” - Paola Telfer Tweet this “In order to get funding, the proof has to be in the pudding.” - Paola Telfer Tweet this “I think math and physics are critical to learn how to problem-solve. I also think the soft sciences are really important for the younger generations, and I think that is what will make them great leaders.” - Paola Telfer Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
