The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Ben Parr is an entrepreneur, investor, journalist, the author of Captivology: The Science of Capturing People’s Attention, and a co-founder of Octane AI and he joins the show today to discuss all things press. We dive into where he thinks the future of communication is headed and why he started his own company in the field, as well as his thoughts on PR firms and if he thinks they are truly effective. After years in the business, Ben has a lot of knowledge on how to get your business noticed online and how to market like a pro.
You’ll learn:
- What it was like being an editor for such a massive website
- Where the future of communication is headed
- The science behind getting people’s attention
(With your host Andrew Youderian of eCommerceFuel.com and Ben Parr of OctaneAI.com )
What Was Mentioned
- Ben Parr: Website | LinkedIn | Twitter
- Captivology by Ben Parr
- Mashable
- Octane AI
- AXIOS
- The Information
- Recode
- Omegle
- Aviator Gear
- MailChimp
- Klaviyo
- Liquid Web
- eCommerceFuel Job Boards
- eCommerceFuel Forum
Pexels: Matan Segev
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
