Hacking the Press with the Editor of Mashable

Ben Parr is an entrepreneur, investor, journalist, the author of Captivology: The Science of Capturing People’s Attention, and a co-founder of Octane AI and he joins the show today to discuss all things press. We dive into where he thinks the future of communication is headed and why he started his own company in the field, as well as his thoughts on PR firms and if he thinks they are truly effective. After years in the business, Ben has a lot of knowledge on how to get your business noticed online and how to market like a pro.

You’ll learn:

  • What it was like being an editor for such a massive website
  • Where the future of communication is headed
  • The science behind getting people’s attention

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(With your host Andrew Youderian of eCommerceFuel.com and Ben Parr of OctaneAI.com )


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1 Comment

  1. Loved this one. The originality of each podcast interview and topic is fantastic! I rotate between a lot of podcasts because most podcasts get fairly predictable after a while. It’s getting close to 5 years of listening to the EcommerceFuel podcast and you still haven’t let the spark die in the relationship with this listener 😉