The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Most eCommerce owners struggle with hiring, let alone trying to hire when they’re scaling at a rapid pace. Roc Pilon is a successful entrepreneur in business, real estate, and the fitness industry. Roc has a really interesting story coming from a trailer in Boise, Idaho dealing with the effects of the 2008 recession and going all in with $5,000 and an idea to innovate better powerlifting gear under his Gymreapers.com brand.
Listen in as we dive into how Roc managed to successfully hire 30 people over the span of two years using LinkedIn as his hiring tool and how he has approached compensation with the team members he has hired, including how he handles performance incentives. Roc also shares how to best get your team to model the core values of your business, what the downsides are to having a remote team, and how hiring an Operations Manager has been a game changer for him.
You’ll learn:
- Gymreapers in a nutshell. (5:25)
- How Roc has hired most of his team. (9:45)
- Using LinkedIn as a hiring tool. (11:55)
- How to handle compensation for top performers. (17:20)
- Base salary vs. performance incentives. (22:00)
- Roc’s leadership style and what he finds works the best. (25:20)
- How to get your team to model your core values. (33:10)
- How Roc found his current Operations Manager. (37:00)
- Having a remote vs. in-person team. (44:00)
- Lightning round with Roc. (54:00)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Roc Pilon of Gymreapers.com)
What Was Mentioned
- Roc Pilon: Website | LinkedIn | Twitter
- Gymreapers.com
- Gymreapers’ Lifting Straps
- eCommerceFuel Forum
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
- A2X – Simplify your bookkeeping, eliminate the guesswork, and automate.
Image credit to Mohamed Hassan from Pixabay.
Ideas Worth Sharing:
“You have to pull back and let people learn.” - @rocpilon Tweet this “If the brand is doing good, you’ll do good.” - @rocpilon Tweet this “If you’re bootstrapped from the ground up and your goal is to hold it forever you’re probably not going to be giving equity to everybody.” - @rocpilon Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
