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Podcast | Episode 495
Hitting 8-Figures in Two Years with Organic Short-Form Video (Rerun)
Want to know the secret behind building an 8-figure brand in just two years? Today I’m joined by Isaac Medeiros, the owner, and founder of MiniKatana.com. If you’re a listener of podcasts in the eCommerce space, chances are you’ve already heard of Isaac’s success. In just two years, he has taken his business from nothing to an 8-figure brand, all through the power of short-form video.
Listen in as Isaac shares why video is the most powerful online sales medium available, how it fueled his brand growth, and how he spends his short-form video budget (and why it’s worth every penny). We also discuss the most important metrics when measuring video success, where the current opportunities are with video as a medium, and whether it’s worth throwing time and money into Instagram Reels.
You’ll learn:
- Why Isaac believes in the American dream. (8:00)
- Why he believes video is the most powerful online sales medium. (10:20)
- The budget Isaac spends on short-form videos. (14:45)
- The only metric that matters when it comes to video. (23:30)
- How Isaac finds his creators. (25:45)
- Where the video opportunity is at the moment. (30:55)
- What Isaac’s video systems looks like. (37:30)
- Where Instagram Reels fits into strategy. (41:05)
- What Isaac has learned about community. (50:30)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Isaac Medeiros of MiniKatana.com)
What Was Mentioned
- Isaac Medeiros: Website
- We Did The IMPOSSIBLE Katana Bullet Slice
- Samurai Pen
- eCommerceFuel Forum
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
