The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
How can businesses harness the power of AI to revolutionize product photography and brand assets? In this episode, I’m joined by Salma Aboukar, co-founder of Qreates.com, who shares insights into leveraging AI for creating stunning visual content efficiently. We explore the transformation of brand identity creation, as well as where AI accelerates the process, reduces costs, and enhances quality.
Listen in as Salma shares how to build a complete brand identity using AI tools, discussing the processes and platforms that allow brands to produce photorealistic images that would typically require a significant investment. We also dive into the technical aspects of AI platforms like MidJourney, DALL-E, and Stable Diffusion, understanding their strengths and how to best utilize them for eCommerce success.
You’ll learn:
- How AI is changing the game in product photography and brand asset creation. (2:15)
- Insights into different AI platforms and their specific uses in eCommerce. (4:11)
- Practical demonstrations of AI tools in action. (12:52)
- The future of AI in eCommerce and how brands can leverage it for better scalability and efficiency. (22:13)
- Tips on seamlessly integrating AI into your strategy for improved visual content. (35:02)
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(With your host Andrew Youderian of eCommerceFuel.com and Salma Aboukar of Qreates.com)
What Was Mentioned
- Salma Aboukar: Website | Twitter
- MidJourney
- DALL-E
- Stable Diffusion
- Firefly
- Magnific
- Krea
- Ideogram
- Zipify Pages
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Ideas Worth Sharing:
“If you wanted to take images to look and feel photorealistic, more on brand, more editorial work, or even a brand new style, you definitely would want to tap into Stable Diffusion.” - @Salmaaboukarr Tweet this “I am seeing quite a lot of those that are creating their images on MidJourney, and then upscaling it on Magnific and using that for their email marketing campaigns, using it for their images, and social media.” - @Salmaaboukarr Tweet this “Many brands are transitioning to AI for 80-100% of their imagery, using a hybrid approach.” - @Salmaaboukarr Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
