The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Podcast | Episode 492
Tools, Strategies and Apps for Improving your Facebook Ads
Are you one of the lucky ones who is on the rollercoaster ride of running a seasonal business? Susan Cooper is the co-founder of BrightStarKids.com.au, and she joins the show to share her insights, challenges, and successes in running a global seasonal business specializing in personalized school supplies, as well as how she has leveraged systematizing paid ads to make life so much easier.
Listen in as Susan shares how she has rolled with the punches of having a seasonal business, why she is so passionate about process optimization, and how an efficient system can enable anyone to take over business operations with ease. We also discuss Facebook advertising, how Susan leverages systematization to make the paid ads process easier, and what she focuses on to make her ads stand out.
You’ll learn:
- The tough financial times that Susan faced. (4:00)
- The challenges of running a seasonal business. (7:30)
- How Susan is systematizing Facebook ads. (10:00)
- The better apps to use for paid ads. (19:00)
- What is critical for a business to be economical. (29:00)
- How Susan leverages processes in her business. (35:00)
- What ad returns look like in Australia vs. the U.S. (42:35)
- Lightning round with Susan. (45:20)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Susan Cooper of BrightStarKids.com.au)
What Was Mentioned
- Susan Cooper: Website
- BrightStarLabels.com
- How To Create Facebook Video Ads
- Foreplay
- Motion App
- Backstage
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
