The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Josh Zhang is the Founder and CEO of Gainfluence.com, an influencer marketing agency that is home to some of the best-looking and smartest creators and entrepreneurs in Los Angeles. Josh started Gainfluence while working full-time at Dropbox to provide affordable creatives for every stage of the entrepreneurial journey by partnering with the hottest direct-to-consumer brands.
In this episode, we talk about where the influencer market is going (particularly after the pandemic), the best use of a $50,000 marketing spend in 2021, and why it’s more important than ever to look at what is converting customers in real-time when it comes to advertising. We also talk about some of the more under-utilized platforms that are not only giving creators more control, but also allowing them to have a bigger piece of the viewer pie.
You’ll learn:
- Where Josh sees the influencer market moving, especially after COVID. (4:45)
- The three components of a Facebook ad and how the relevance of these pieces is changing. (7:55)
- Whether the Golden Age of influencers has reached its peak. (9:10)
- Some of the new platforms that are giving creators more control. (15:50)
- Where marketing money is best spent. (21:10)
- Josh’s experience with brands and TikTok. (24:45)
- Some of the up-and-coming or under-utilized platforms. (26:30)
- How Gainfluence helps brands grow. (29:15)
(With your host Andrew Youderian of eCommerceFuel.com and Josh Zhang of Gainfluence.com)
What Was Mentioned
- Josh Zhang: Website | Twitter
- How OnlyFans Changed Sex Work Forever
- The State of Influencer Marketing 2021: Benchmark Report
- Jake Paul
- Teespring
- Fanjoy
- G Fuel
- eCommerceFuel Forum
- Klaviyo
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Image credit to Elf-Moondance from Pixabay.
Ideas Worth Sharing:
“If you know the basics of setting up a campaign, there’s not much more you can do.” - @joshlzhang Tweet this “If you just focus on those three things and make those things convert, everything else is noise.” - @joshlzhang Tweet this “Monetizing content is for a very small percentage of creators.” - @joshlzhang Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
