The Major Shift in Influencer Marketing

Josh Zhang is the Founder and CEO of Gainfluence.com, an influencer marketing agency that is home to some of the best-looking and smartest creators and entrepreneurs in Los Angeles. Josh started Gainfluence while working full-time at Dropbox to provide affordable creatives for every stage of the entrepreneurial journey by partnering with the hottest direct-to-consumer brands.

In this episode, we talk about where the influencer market is going (particularly after the pandemic), the best use of a $50,000 marketing spend in 2021, and why it’s more important than ever to look at what is converting customers in real-time when it comes to advertising. We also talk about some of the more under-utilized platforms that are not only giving creators more control, but also allowing them to have a bigger piece of the viewer pie.

You’ll learn:

  • Where Josh sees the influencer market moving, especially after COVID. (4:45)
  • The three components of a Facebook ad and how the relevance of these pieces is changing. (7:55)
  • Whether the Golden Age of influencers has reached its peak. (9:10)
  • Some of the new platforms that are giving creators more control. (15:50)
  • Where marketing money is best spent. (21:10)
  • Josh’s experience with brands and TikTok. (24:45)
  • Some of the up-and-coming or under-utilized platforms. (26:30)
  • How Gainfluence helps brands grow. (29:15)

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Josh Zhang of Gainfluence.com)

What Was Mentioned

Image credit to Elf-Moondance from Pixabay.

Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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