The 2026 eCom Trends Report
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Podcast | Episode 472
Turning a $25K Investment Into $300K of Traffic Every Year
Do you struggle to get traffic to your website and increase your revenue? Marc Poirier is the Owner and CEO of RougeCare.ca, which specializes in selling red light therapy products, and he has a phenomenal story of shifting marketing investment and energy toward SEO from paid ads—and, in only a few years, has been able to accrue $25k-$30k per month in free traffic.
In this episode, we dive deep into the specifics of Marc’s SEO strategy, including why he chose to start investing in SEO, how it has paid off for his business, and how he has built out his content team. We also geek out about long posts versus short, punchy posts, tips for link building, and what to think about for anyone thinking of expanding into other countries.
You’ll learn:
- Why Marc chose to start investing in SEO. (5:20)
- How he is building out his content team. (7:30)
- The process to get content live. (14:25)
- The long and the short of posts—and which is better. (20:00)
- How Marc approaches link building. (27:50)
- What companies thinking of expanding into other countries should know. (37:15)
- Lightning round with Marc. (40:50)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Marc Poirier of RougeCare.ca)
What Was Mentioned
- Marc Poirier: Website | LinkedIn
- Klever
- Continued Investment in SEO Has Replaced Sales From Paid Search
- Ahrefs
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Image by mohamed_hassan from Pixabay.
Ideas Worth Sharing:
“If the title and/or description don’t jive with what people are looking for, it doesn’t matter if you’re ranking.” - Marc Poirier Tweet this “I’ve come to the conclusion that writing really good content that serves the purpose of the user is the way to go.” - Marc Poirier Tweet this “We have to limit the products we sell into the U.S. so that we don’t purposely position all of these products where there are tax issues.” - Marc Poirier Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
