The 2026 eCom Trends Report
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Podcast | Episode 245
Revisiting My Conversation with Tadpull Co-founder Jake Cook on Hiring Marketing Talent Out of College
As we’re getting to the end of the year and reaching that point of reflection, I wanted to revisit a couple of episodes that I had a lot of fun with in 2018. The one I’m bringing back today is a show I did back in April with Tadpull co-founder Jake Cook that covers hiring fresh—if a little green—marketing talent right out of college. Listen in to hear him share the tactics he uses to find, hire, and keep great talent.
You’ll learn:
- Cringe-worthy stories from our first jobs
- A look at mobile conversion rates and how the mobile industry is changing
- How to start thinking like Bezos in your business
(With your host Andrew Youderian of eCommerceFuel.com and Jake Cook of Tadpull.com)
What Was Mentioned
- Andrew Youderian: Blog | Twitter | Facebook | LinkedIn
- Jake Cook: Website | LinkedIn | Montana State University Faculty Page
- Diffusion of Innovations by Everett M. Rogers
- Crossing the Chasm by Geoffrey A. Moore
- The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway
- Klaviyo
- Liquid Web
Flickr: Mike Cohen
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
