Below is your eCommerce News Cart for July 10th, 2018:
In the News:
Amazon Jumps into the Pharmacy Business with $1 Billion Pillpack Acquisition
- The purchase includes licenses allowing Amazon to sell drugs in all 50 U.S. states
- Shares of Walgreens, Rite Aid and CVS immediately dropped 6-9% on the news
- 90% of all pharmacy orders are fulfilled in-store, an industry ripe for online disruption
Facebook Begins Disclosing Who is Behind Ads
- You can now see all the ads a Page is actively running on Facebook, Instagram and FB Messenger
- Worry about potential competitive intelligence issues from store owners
- Ads can also be flagged by users, opening up the doors for abuse alongside legitimate flagging use
- The app streamlines Shopify product return process via a clean UX and pre-printed shipping labels for customers
- Hopefully Shopify works the functionality into their core offering, upgrading returns for everyone
A Bigger Amazon Prime Day 2018 Arrives July 16
- Prime Day 2017 was Amazon’s largest sales day ever, even bigger than Black Friday
- Lasting 36 hours, Amazon will offer deep discounts on their hardware like Echo and at Whole Foods
- Includes a sweepstake for all Prime shoppers, with a shot at winning a Lexus and other prizes
PayPal Checkout Can Now be Personalized to Each Shopper
- PayPal Checkout’s new “smart payment buttons” will update to display the right set of options for different geographies
- Example: Show iDEAL in the Netherlands; Bancontact in Belgium; MyBank in Italy; Giropay in Germany.
- …at least the name! Google AdWords is being re-branded as Google Ads.
- DoubleClick advertiser products and Google Analytics 360 Suite are now under the brand Google Marketing Platform.
- Functionality will largely remain the same
Top Forum Discussions:
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- Call for Speakers – ECF Live 2019
- Facebook Is Showing Everybody’s Ads Now
- Branding Question: Should We Change Our Name?
- Amazon Is Selling our Product Against Us
- How Much do you pay your VAs?
Interesting Reads:
A Lost Secret: How to Get Kids to Pay Attention – There’s a surprising link between autonomy and ability to focus in children. This article explores the connection and how to help your own kids develop deeper levels of focus.
What Self-Awareness Really Is (and How to Cultivate It) – Dives into the different types of self-awareness, and the specific ways you can become a more self-aware (and successful) person.
Malcolm Gladwell’s 12 Rules for Life (Podcast Episode) – Gladwell explores why social norms and our fear of looking bad frequently keep us from making decisions in our best interest.
Top Jobs:
(Compelling opportunities from the eCommerceFuel Job Board. Find your dream job or post your own job opening right here.)
eCommerce Marketing Associate | Elements Brands– If you get excited about analytics, campaign creation, conversion rates and landing pages, this job is for you. For this role you’ll need:
- Experience building and managing AdWords and Facebook campaigns from top to bottom.
- Experience working with and reporting to multiple clients (agency experience is a plus).
- Location: Charlotte, NC
Other interesting positions:
- Director of Marketing | The Goulet Pen Company | Richmond, VA
- Art Director | Beardbrand | Austin, TX
- eCommerce Marketing Manager | Spirited Gifts | Miami, FL
- Programs & Digital Marketing Manager | West Paw | Bozeman, MT
Andrew’s Musings
This week Andrew talks about an impressive habit his Father develops. To listen, click the play button on the audio player above.
