News Cart for July 10th

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Double Your eCommerce Business in the Next Year requesting the most effective growth and profitability strategies we've unearthed from 5+ years of studying successful stores.

Below is your eCommerce News Cart for July 10th, 2018:

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In the News:

Amazon Jumps into the Pharmacy Business with $1 Billion Pillpack Acquisition

  • The purchase includes licenses allowing Amazon to sell drugs in all 50 U.S. states
  • Shares of Walgreens, Rite Aid and CVS immediately dropped 6-9% on the news
  • 90% of all pharmacy orders are fulfilled in-store, an industry ripe for online disruption

Facebook Begins Disclosing Who is Behind Ads

  • You can now see all the ads a Page is actively running on Facebook, Instagram and FB Messenger
  • Worry about potential competitive intelligence issues from store owners
  • Ads can also be flagged by users, opening up the doors for abuse alongside legitimate flagging use

Shopify Acquires Return Magic

  • The app streamlines Shopify product return process via a clean UX and pre-printed shipping labels for customers
  • Hopefully Shopify works the functionality into their core offering, upgrading returns for everyone

A Bigger Amazon Prime Day 2018 Arrives July 16

  • Prime Day 2017 was Amazon’s largest sales day ever, even bigger than Black Friday
  • Lasting 36 hours, Amazon will offer deep discounts on their hardware like Echo and at Whole Foods
  • Includes a sweepstake for all Prime shoppers, with a shot at winning a Lexus and other prizes

PayPal Checkout Can Now be Personalized to Each Shopper

  • PayPal Checkout’s new “smart payment buttons” will update to display the right set of options for different geographies
  • Example:  Show iDEAL in the Netherlands; Bancontact in Belgium; MyBank in Italy; Giropay in Germany.

Google Is Retiring AdWords

  • …at least the name!  Google AdWords is being re-branded as Google Ads.
  • DoubleClick advertiser products and Google Analytics 360 Suite are now under the brand Google Marketing Platform.
  • Functionality will largely remain the same

Top Forum Discussions:

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Interesting Reads:

A Lost Secret:  How to Get Kids to Pay Attention – There’s a surprising link between autonomy and ability to focus in children.  This article explores the connection and how to help your own kids develop deeper levels of focus.

What Self-Awareness Really Is (and How to Cultivate It) – Dives into the different types of self-awareness, and the specific ways you can become a more self-aware (and successful) person.

Malcolm Gladwell’s 12 Rules for Life (Podcast Episode) – Gladwell explores why social norms and our fear of looking bad frequently keep us from making decisions in our best interest.

Top Jobs:

(Compelling opportunities from the eCommerceFuel Job Board.  Find your dream job or post your own job opening right here.)

eCommerce Marketing Associate | Elements Brands– If you get excited about analytics, campaign creation, conversion rates and landing pages, this job is for you.  For this role you’ll need:

  • Experience building and managing AdWords and Facebook campaigns from top to bottom.
  • Experience working with and reporting to multiple clients (agency experience is a plus).
  • Location: Charlotte, NC

Other interesting positions:

Andrew’s Musings

This week Andrew talks about an impressive habit his Father develops.  To listen, click the play button on the audio player above.

Posted on: July 10th, 2018

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000 vetted 6 and 7-figure store owners inside the eCommerceFuel Community.

Double Your eCommerce Business in the Next Year requesting the most effective growth and profitability strategies we've unearthed from 5+ years of studying successful stores.

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