The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
It’s been a tough few years for many eCommerce brands, and in this episode, we’re chatting with Brenden Marquardt, owner of LoriBeds.com, a brand of really beautiful murphy beds that are functional, affordable, and made in the U.S. Brenden has built an amazing business that has also faced a pretty challenging period, over the last six months in particular, and we’re diving into some of the challenges they’ve faced, as well as what they’ve done to weather the storm.
Listen in as Brenden shares how the brand came to be, how raising prices led to a rebrand, and the importance of finding the right value proposition. We also get into the supply chain challenges that Brenden has faced, what he’s done to overcome them, and how a website redesign turned out to be a game-changer.
You’ll learn:
- How LoriBeds.com started. (5:20)
- What made the past year so hard for the brand. (7:45)
- The difference in margins that a year can make. (14:55)
- How increasing pricing affected the brand. (18:50)
- The result of making investments in the business. (31:05)
- Some of the big wins they’ve had. (42:35)
- Lightning round with Brenden. (46:20)
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(With your host Andrew Youderian of eCommerceFuel.com and Brenden Marquardt of LoriBeds.com)
What Was Mentioned
- Brenden Marquardt: Website
- No Man’s Land: Where Growing Companies Fail by Doug Tatum
- Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites by Karl Blanks
- eCommerceFuel Forum
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Ideas Worth Sharing:
"I am really grateful that I had a huge cash cushion in the business.” - Brenden Marquardt Tweet this “The ability to look forward into the future when you’re making decisions is very important.” - Brenden Marquardt Tweet this “Raising prices can definitely move the needle the most.” - Brenden Marquardt Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
