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Marketing Opportunities in a Post iOS 14.5 World

A lot has changed over the last year when it comes to online marketing, with increased competition, changing dynamics, and major platform changes. If you feel like your head is spinning, you are definitely not alone. Steve Chou joins me today to dive into the current state of eCommerce, including what we’re ignoring and where we’re really doubling down in our marketing efforts.

Listen in as we talk about all the changes that have happened over the past few years that are informing strategy in Steve’s business and in my own. You’ll learn what we are doing to get the most bang for our buck, as well as why Steve is moving away from third-party platforms in favor of those that he has some measure of control over.

You’ll learn:

  • What has changed for Steve in recent memory. (6:45)
  • What we are focusing on with our marketing efforts. (11:30)
  • Doubling down on SMS. (21:20)
  • Our thoughts on podcasting. (26:00)
  • The strengths of YouTube and what works on this platform. (31:30)
  • Our thoughts on Twitter and how its targeting works. (43:30)
  • Doubling down on cold outreach. (49:20)

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Steve Chou from Bumblebee Linens)

 

What Was Mentioned

Image credit to Darwin Laganzon from Pixabay.



Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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