The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Corey Nicholson is the 20-year-old co-founder of Peachy Shapewear, a line of women’s shapewear that leveraged the power of TikTok to scale to 7 figures. Today we’re diving into the details behind their success, as well as Corey’s own personal journey from McDonald’s to eCommerce.
Listen in as he shares how Peachy Shapewear has leveraged TikTok influencers to scale, his recommendations for partnering with them, and the details to optimize TikTok ads, content, and workflows. If you’ve been considering up-leveling your TikTok game, this is an episode you won’t want to miss!
You’ll learn:
- How Corey got into selling women’s shapewear. (3:25)
- How someone who is 20 years old makes time for a 7-figure business. (6:00)
- How Peachy Shapewear fulfills orders. (8:00)
- The average ad spend on TikTok vs. other platforms. (10:00)
- Their strategy for working with TikTok influencers. (11:45)
- How they use TikTok’s Page Insights feature. (14:30)
- Corey’s perspective on whether affiliates are worth the hassle. (18:10)
- The recipe for ad creation on TikTok and what has worked really well for Peachy Shapewear. (21:45)
- The importance of a TikTok publishing schedule and the workflow they use to publish consistently. (26:00)
- Lightning round with Corey. (32:00)
(With your host Andrew Youderian of eCommerceFuel.com and Corey Nicholson of MyPeachyShapewear.com)
What Was Mentioned
- Corey Nicholson: Website | TikTok | Twitter
- Ecom Street
- Being First to a Category on TikTok
- Upfluence.com
- Notion
- Broll.io
- Statista
- eCommerceFuel Forum
- Klaviyo
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Image credit to Mohamed Hassan from Pixabay.
Ideas Worth Sharing:
“The four influencers that worked were so profitable that it makes up for the ones that lose.” - @coreynceo Tweet this "TikTok is like the Dollarama for followers.” - @coreynceo Tweet this “The main thing we try mastering before anything else is the hook.” - @coreynceo Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
