From McDonald’s to a 7-Figure Business with TikTok

Corey Nicholson is the 20-year-old co-founder of Peachy Shapewear, a line of women’s shapewear that leveraged the power of TikTok to scale to 7 figures. Today we’re diving into the details behind their success, as well as Corey’s own personal journey from McDonald’s to eCommerce.

Listen in as he shares how Peachy Shapewear has leveraged TikTok influencers to scale, his recommendations for partnering with them, and the details to optimize TikTok ads, content, and workflows. If you’ve been considering up-leveling your TikTok game, this is an episode you won’t want to miss!

You’ll learn:

• How Corey got into selling women’s shapewear. (3:25)
• How someone who is 20 years old makes time for a 7-figure business. (6:00)
• How Peachy Shapewear fulfills orders. (8:00)
• The average ad spend on TikTok vs. other platforms. (10:00)
• Their strategy for working with TikTok influencers. (11:45)
• How they use TikTok’s Page Insights feature. (14:30)
• Corey’s perspective on whether affiliates are worth the hassle. (18:10)
• The recipe for ad creation on TikTok and what has worked really well for Peachy Shapewear. (21:45)
• The importance of a TikTok publishing schedule and the workflow they use to publish consistently. (26:00)
• Lightning round with Corey. (32:00)

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Corey Nicholson of MyPeachyShapewear.com)

What Was Mentioned

• Corey Nicholson: Website | TikTok | Twitter
• Ecom Street
• Being First to a Category on TikTok
• Upfluence.com
• Notion
• Broll.io
• Statista
• eCommerceFuel Forum
• Klaviyo
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)

Image credit to Mohamed Hassan from Pixabay.

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.