The Research Strategy That Took Mythologie Candles to $6M in 24 Months

Launching in the turbulent time that was February 2020, Leah McHenry, Founder & CEO of Mythologie Candles, has successfully grown her business to over $6 million in sales in just 24 months. Today Leah joins the show to describe her “secret sauce” to successful marketing—including her advice for anyone just starting their business from the ground up—and how she uses influencers to not only cut down on marketing costs, but also create more content for the brand.

Listen in as she shares how the positioning and branding of her products have been so critical to the growth of her business, as well as why she believes it is essential to have your audience dialed in before you create your product. You’ll learn the role her Facebook community has played in her business, how much paid traffic her company uses, and her tips for market research.

You’ll learn:

  • Leah’s secret to successful marketing. (4:05)
  • The important role Leah’s Facebook community has played in her growth. (7:10)
  • How Leah has grown her online community. (9:25)
  • How her team uses influencer marketing. (11:20)
  • The importance of branding and positioning. (16:28)
  • What parts of the brand Leah is a part of and what she delegates. (26:45)
  • How she balances work and life. (30:00)
  • What it was like launching during the beginning of the pandemic. (38:30)
  • Lightning round with Leah. (43:15)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and Leah McHenry of Mythologiecandles.com)

What Was Mentioned

Image by StockSnap from Pixabay.

Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

Double Your eCommerce
Business in the Next Year alt alt

Learn from the thousands of case studies, stories, and lessons our private community members have shared, plus what we’ve learned in 12+ years of studying eCommerce stores
reddit mail