The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Michael Epstein, my good friend and partner in crime, has served as the CMO for multiple eCommerce brands and has a ton of great experience in the online marketing space. I got to know him over the course of an intense 6-month period, watching him conceptualize and build a brand, and I thought it would be fun to have him come on the show and talk about his eCommerce adventures.
Listen in as we unpack so much in this episode, including Michael’s insights into the eCommerce market as it stands today, his experience conceptualizing and launching brands, and his advice for eCommerce business owners who are leading their own marketing and design departments. We also talk about hiring, whether it’s better to develop your in-house talent or hire externally, and what you can expect in terms of compensation for eCommerce marketing talent today.
You’ll learn:
- Michael’s insights into the current eCommerce market landscape. (8:25)
- Some of the ways that Michael helps eCommerce businesses thrive. (10:30)
- The game plan he had taking over AutoAnything.com. (11:45)
- The highs and lows of launching Overlander.com. (20:00)
- What Michael would say to founders leading their own marketing department. (29:20)
- Whether it’s worth developing skills on the marketing side for in-house talent. (32:00)
- What compensation looks like for eCommerce marketing talent. (35:50)
- What PostPilot does and how Michael came to own it. (37:30)
- Lightning round with Michael. (44:45)
(With your host Andrew Youderian of eCommerceFuel.com and Michael Epstein from PostPilot.com)
What Was Mentioned
- Michael Epstein: LinkedIn
- PostPilot
- Overlander.com
- AutoAnything.com
- eCommerceFuel Forum
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
- A2X – Simplify your bookkeeping, eliminate the guesswork, and automate.
Image credit to PhotoMIX-Company from Pixabay.
Ideas Worth Sharing:
“It’s an interesting time to be a seller right now.” - Michael Epstein Tweet this “There’s a lot of money that needs to be leveraged to acquire companies and start generating returns.” - Michael Epstein Tweet this “We had to transform the culture first before we could focus on execution.” - Michael Epstein Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
