The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Podcast | Episode 546
Google vs. Perplexity, AI’s Impact on Kids & Tuning Custom Models
Curious about the cutting-edge applications of AI in eCommerce? In this episode, I sit down with Kevin Williams from MadBrains AI, who brings a wealth of experience from both struggling eCommerce environments and a deep dive into AI innovations. We explore a broad array of topics including the future of search, the implications of AI on child-rearing, and the technicalities of fine-tuning AI models for business use.
Listen as Kevin discusses the potential and challenges of AI in transforming eCommerce operations, from improving customer service to optimizing operational efficiency. He also touches on the exciting possibilities opened by expanding context windows in AI models, making them more effective partners in strategic business planning.
You’ll learn:
- Kevin’s favorite AI tools. (3:00)
- The role of AI in reshaping eCommerce strategies and customer service. (4:40)
- Insights into the expanding capabilities of AI models and their impact on business operations. (9:00)
- The significance of AI in strategic business planning and market analysis. (21:40)
- The importance of context length in AI. (27:30)
- The benefits of Perplexity compared to Google. (38:30)
- How AI can be leveraged to improve operational efficiencies and customer engagement. (45:15)
- The future of AI and its impact on eCommerce. (52:45)
(With your host Andrew Youderian of eCommerceFuel.com and Kevin Williams from MadBrains AI)
What Was Mentioned
- Kevin Williams: Website | LinkedIn
- Spiral
- Claude
- Perplexity
- Tableau
- Zipify Pages
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Ideas Worth Sharing:
“Understanding that people are different from their online personas, and accommodating for that in a way that we’re working with these models, is a wise thing.” - Kevin Williams Tweet this “Do it with an AI edge, so that you're the brilliant brain when you go to law school, you are the Centaur in law school, such that this is all integrated." - Kevin Williams Tweet this “When you run out of context, bad things happen.” - Kevin Williams Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
