The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
If you own an eCommerce business, I am guessing you have tried to outsource your content at some point. Generally speaking, once you begin outsourcing this content that you were so passionate about, the quality of the copy goes down. So is it possible to have someone create content for you—while maintaining your standards? Here with me to answer this question and more is Katrina McKinnon, the owner of CopySmiths.com. Listen in as we discuss how Katrina is “killing it with cold outreach,” the best pitch I have ever received, and Katrina’s thoughts on short versus long posts.
You’ll learn:
- How to kill it with cold outreach
- Where to find the best writers
- Whether it’s possible to outsource content without the quality going down
(With your host Andrew Youderian of eCommerceFuel.com and Katrina McKinnon of CopySmiths.com)
What Was Mentioned
- Katrina McKinnon: Website | LinkedIn
- eCommerceFuel Capital
- Klaviyo
- Klaviyo Personalized SMS
- eCommerceFuel Forum
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
