If you own an eCommerce business, I am guessing you have tried to outsource your content at some point. Generally speaking, once you begin outsourcing this content that you were so passionate about, the quality of the copy goes down. So is it possible to have someone create content for you—while maintaining your standards? Here with me to answer this question and more is Katrina McKinnon, the owner of CopySmiths.com. Listen in as we discuss how Katrina is “killing it with cold outreach,” the best pitch I have ever received, and Katrina’s thoughts on short versus long posts.