The Paid Traffic Landscape in 2022 with Jesse Pujji

Are you wondering where to put your money this year when it comes to paid traffic? Jesse Pujji is the founder of Gateway X, a venture studio and holding company that builds and launches companies from scratch, and the co-founder of Ampush, a growth marketing company that connects the right consumers with the right brands, and he knows his stuff when it comes to the growth space and running a business.

In this episode, we get right into why Facebook might not be the devil that it is often made out to be, why TikTok might actually be the second coming of Facebook, and all the weird and wonderful ways that businesses can leverage the platform to grow their business. We also talk about why Jesse is a huge fan of affiliate marketing, how he manages his affiliates, and the details of hiring and balancing being in the business with leading the business.

You’ll learn:

  • Why Facebook might not be the enemy that most make it out to be. (3:45)
  • What Ampush has seen when it comes to Facebook advertising. (11:55)
  • What has changed in the growth landscape in the last year. (12:40)
  • Whether it’s possible to have a profitable presence on TikTok. (15:30)
  • How to grow meaningfully through affiliates. (20:20)
  • What roles Jesse wishes he would have hired sooner. (32:35)
  • How he juggles leading and creating. (40:00)
  • How Gateway X was born. (46:55)

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Jesse Pujii of Ampush.com)


What Was Mentioned

Image credit to Pexels from Pixabay.

Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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