I’m joined by Taylor Holiday to discuss the strange things happening with paid traffic in our current environment. Traffic is relatively cheap but with plunging conversion rates is it actually a good time to double down on your ad spend? We also discuss the encouraging top-line revenue trends we’ve seen over the last few weeks.
(With your host Andrew Youderian of eCommerceFuel.com and and Taylor Holiday from Common Thread Collective. Sponsored by Klaviyo and eCommerceFuel Capital.)
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Good stuff, loved all the actual insight instead of conjecture that we’re hearing everywhere. We’re seeing similar, overall retail may be down, but our strategy has put us in a position to see massive gains while doubling our conversion rate, without doing anything different.