The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Do you know where your best customers are coming from? Sara Livingston is the Head of Customer Solutions at Rockerbox.com, and she joins the show today to geek out about all things traffic. From trends to new channels, we’re getting into all of it today and answering the question: how do you determine where you should be spending your marketing budget?
Get ready to dip into the weeds as Sara shares where the traffic trends currently sit when it comes to where brands are spending their ad money, how marketing spend is changing on different platforms, and how budgets differ between large and small brands. We also get into attribution and discuss how to think about it, how to test new channels, and how to find out where your best customers are coming from—and get them to spend more.
You’ll learn:
- The high-level traffic trends. (3:30)
- Whether paying to keep your name at the top of searches is worth the ROI. (8:30)
- How ad spends differed between large and small brands. (14:00)
- Where OTT comes into play when it comes to marketing and how to track ROI. (19:40)
- How to track influencer spend in marketing. (35:30)
- The platforms that overstate ROAS often. (41:15)
- How to measure retail attribution for wholesalers. (45:15)
- Lightning round with Sara. (51:10)
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(With your host Andrew Youderian of eCommerceFuel.com and Sara Livingston of Rockerbox.com)
What Was Mentioned
- Sara Livingston: Website | Twitter
- eCommerceFuel Forum
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Photo by Carlos Muza on Unsplash.
Ideas Worth Sharing:
“Brands have had to invest in branded search purely to hold off competitors and make sure they are maintaining share of voice.” - @saralivingston Tweet this “You should be questioning everything.” - @saralivingston Tweet this “Search and shopping should always be your workhorse channels.” - @saralivingston Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
