The Perfectly Executed Business Sale

One of the core values of the eCommerceFuel community is reciprocity: members giving as much as they are taking. With that, we ask that all new members share a case study with the community, and new member Sarah Douglass, Founder of WiseOwlOutfitters.com, recently shared one of the best case studies on buying and selling a business. It was super detailed, really thoughtful, and offered a ton of insight—so of course, I had to have her on the show to share it.

Listen in as Sarah shares the backstory to Wise Owl Outfitters, including the very honest reason why she decided to sell it, even though she loved the brand and the business that she had built. We also dive into what the selling process was like, the lessons Sarah learned along the way (including the big mistake she made with her CPA), and the importance of doing thorough due diligence on your buyer.

You’ll learn:

• The backstory of Wise Owl Outfitters. (4:10)
• Why Sarah decided to sell the business. (9:15)
• What she missed after selling her business. (15:45)
• The key to getting the right CEO fit. (21:00)
• What the selling process was like overall. (27:15)
• The mistake Sarah made with her CPA. (31:10)
• How much the competitive process drove up the price of her business. (41:00)
• The importance of doing due diligence on your buyer. (42:30)
• What’s next for Sarah and lightning round. (47:55)

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(With your host Andrew Youderian of eCommerceFuel.com and Sarah Douglass of WiseOwlOutfitters.com)

What Was Mentioned

• Sarah Douglass: LinkedIn
• WiseOwlOutfitters.com
• Set For Life in 5 Years and What I’ve Learned From Selling a Brand
• TechCXO
• Chief Outsiders
• MarketerHire
• eCommerceFuel Forum
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
• A2X – Simplify your bookkeeping, eliminate the guesswork, and automate.

Image credit to Tumisu from Pixabay.

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.