This is a somewhat selfish episode because this guest makes my absolute favorite shirts in the entire world, and I wanted to learn more about the inner workings of the business. Ryan Light is the CEO of Pistol Lake, a men’s apparel company that was founded in 2012 with the goal to bring manufacturing back to the U.S. at a reasonable price—and with really amazing quality. Ryan is not the founder of Pistol Lake, but he was brought in by the founders to run the company, and he has lots to share about the challenges and benefits of hiring a CEO and what he has learned in the role.
Listen in as we talk about the challenges of making clothing in America and creating realistic digital creative to convey what the product is really about. Ryan also shares how Pistol Lake designs their shirts, how they’ve harnessed the power of word-of-mouth marketing, and how he beat Stephen Curry in a game of HORSE.
Photo Credits to Pistol Lake featuring their Minimalist Tee.