The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Do you understand why your customers buy? This week, we’re running a replay of one of the more interesting episodes from the last year with Charles Burdett of PipDecks.com, which is a suite of card decks that helps people do anything from brainstorming creative workshop ideas and improving their storytelling to designing more innovative products.
What makes PipDecks.com particularly interesting is how Charles was able to take a product that has a very low cost of goods and sell it at incredibly high prices. You’ll learn how his positioning and his branding have been the secret to selling the decks based on their value rather than on their physical worth. He also shares the one question we should all be asking our customers to understand why they buy, as well as how to overcome the mindset block that most entrepreneurs will grapple with at some point.
You’ll learn:
- What Pip Decks are. (4:30)
- How Charles brought Pip Decks to market. (6:15)
- How he sells the value vs. the physical product. (10:00)
- The less obvious copywriting tactics that have helped Charles position the value of Pip Decks. (16:30)
- All about Pip Decks’ pricing strategy. (18:00)
- What other eCommerce stores get wrong when it comes to UX. (27:30)
- What it means to optimize around freedom. (29:30)
- Lightning round with Charles. (37:00)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Charles Burdett of PipDecks.com)
What Was Mentioned
- Charles Burdett: Website | LinkedIn
- Breakthrough Advertising by Eugene Schwartz
- eCommerceFuel Forum
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Photo by Olya Kobruseva on Pexels.
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
