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Pricing Strategies for an Inflationary World

By far, the thing that has made the biggest impact in terms of financial results in my own business—while doing the least amount of work—has been pricing, and it’s something that I’ve always wished I had done so much sooner. Joining me on the show today is Drew Marconi, co-founder of Intelligems.io, which helps eCommerce brands scientifically test their pricing to find the right one for their brand, and we’re geeking out together on all things pricing.

Take a listen as we discuss the current pricing landscape and find out what Drew learned during their recent Shopify pricing experiments. We also discuss whether it’s better to include shipping in your pricing, whether you should let your customer base know if you’re raising your prices before you pull the lever, and what to expect in the near future when it comes to pricing trends.

You’ll learn:

  • Where the pricing landscape currently sits. (5:00)
  • Findings on their shipping experiments. (11:10)
  • Drew’s advice for brands raising their prices. (14:45)
  • What to expect with pricing in the near future. (20:15)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and Drew Marconi of Intelligems.io)

What Was Mentioned

Image by Gerd Altmann from Pixabay.



Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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