The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
By far, the thing that has made the biggest impact in terms of financial results in my own business—while doing the least amount of work—has been pricing, and it’s something that I’ve always wished I had done so much sooner. Joining me on the show today is Drew Marconi, co-founder of Intelligems.io, which helps eCommerce brands scientifically test their pricing to find the right one for their brand, and we’re geeking out together on all things pricing.
Take a listen as we discuss the current pricing landscape and find out what Drew learned during their recent Shopify pricing experiments. We also discuss whether it’s better to include shipping in your pricing, whether you should let your customer base know if you’re raising your prices before you pull the lever, and what to expect in the near future when it comes to pricing trends.
You’ll learn:
- Where the pricing landscape currently sits. (5:00)
- Findings on their shipping experiments. (11:10)
- Drew’s advice for brands raising their prices. (14:45)
- What to expect with pricing in the near future. (20:15)
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(With your host Andrew Youderian of eCommerceFuel.com and Drew Marconi of Intelligems.io)
What Was Mentioned
- Drew Marconi: Website
- Shinesty
- eCommerceFuel Forum
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Image by Gerd Altmann from Pixabay.
Ideas Worth Sharing:
“Most of the brands that’s we’ve talked to have realized that they need to be playing with prices more often.” - Drew Marconi Tweet this “You need to be very specific about what the goals of your pricing are.” - Drew Marconi Tweet this “Are we trying to grow, or are we trying to be profitable?” - Andrew Youderian Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
