The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Today I’m joined by Ron Shah, Co-Founder and CEO of Obvi, a protein powder specifically designed for women. He has a super cool story of how he’s grown the company to over $30 million in size in just three years, and his insight is invaluable for anyone looking to start a business and grow it quickly.
Listen in as we dive into the marketing strategies that have worked best for Obvi, how Ron built his rockstar team, and how he overcame the challenges of financing and hiring that team. He also shares insights on financing growth quickly (and continuing to power it), how they leverage community and subscriptions, and the challenges and benefits of marketing to somebody on the opposite side of the consumer spectrum.
You’ll learn:
- How Obvi’s protein powder is different from the traditional protein powder. (3:30)
- The challenges of marketing to a female market as a male. (5:30)
- How they built the business from $0 to now. (8:25)
- Where they focus when getting customer feedback. (11:00)
- Ron’s experience outsourcing 3PL. (26:00)
- The current winners in Obvi’s paid ads strategy. (29:00)
- How they leverage community in their growth. (32:50)
- Their unusual subscription model. (38:45)
- Lightning round with Ron. (47:00)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Ron Shah of Obvi)
What Was Mentioned
- Ron Shah: Website | Twitter
- Chew On This Podcast
- Cookies & Cream Super Collagen Protein Powder
- Alex Fedotoff
- eCommerceFuel Forum
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Image by Gerd Altmann from Pixabay.
Ideas Worth Sharing:
“When we leaned into that core messaging, we ourselves started to feel very comfortable because we were making other people feel comfortable about it.” - @obviceo Tweet this “Did we gain quality today?” - @obviceo Tweet this “When you can figure out why this person bought once and never came back, you really realize different things about your brand that just is not being covered.” - @obviceo Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
