The 2026 eCom Trends Report
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What does it take for a city lawyer to transform into a bison rancher in the heart of the picturesque Bridger Mountains? In this rerun episode, I’m joined by Matt Skoglund of North Bridger Bison, who made that very leap. He shares his remarkable transition from urban legal practice to managing a thriving bison ranch, rooted deeply in sustainable and ethical practices.
Listen in as we discuss the intricacies of field harvesting, the economic dynamics of ranch management, and sustainable practices in bison ranching. You’ll hear about Matt’s personal journey from lawyer to rancher, his deep connection to land conservation, and the impact of environmental stewardship on food quality. We also take a trip into the field to witness the bison harvesting process in action, so don’t miss this one-of-a-kind episode!
You’ll learn:
- How Matt transitioned from a legal career to bison ranching – and the motivations behind his decision. (7:45)
- The operational challenges and rewards of managing a bison ranch. (19:05)
- Insights into the environmental impacts of traditional farming versus the sustainable practices at North Bridger Bison. (29:05)
- Matt’s perspective on raising children with a deep appreciation for nature and hard work. (43:05)
- The process of field dressing a bison and the ethical considerations involved in ranch operations. (55:40)
Subscribe: Apple Podcasts | Spotify | Amazon Music
(With your host Andrew Youderian of eCommerceFuel.com and Matt Skoglund of North Bridger Bison)
What Was Mentioned
- Matt Skoglund: Website | Instagram
- Buffalo for the Broken Heart: Restoring Life to a Black Hills Ranch by Dan O’Brien
- eCommerceFuel Forum
Ideas Worth Sharing:
“We manage for biodiversity on our ranch. We want our ranch to be as biodiverse as possible, teeming with life.” - Matt Skoglund Tweet this “It's a whole bunch of things at once. You know, it's this beautiful animal that's now dead, but it lived an amazing life.” - Matt Skoglund Tweet this “I read about bison ranching—didn't take it seriously at first. I was like, ‘I'm from suburban Chicago, I can't be a rancher.’ But it just was kicking around my brain. I was like, ‘I feel like there's something there.’” - Matt Skoglund Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
