Building a Unique Leather Goods Business

Although he started out with very little business, sales or marketing experience, Ryan Barr from Whipping Post was able to build an online store that generated $600,000 in revenue in only its third year of existence. Here’s the interesting part: Not only did he not do research to see if there was a market, but he even jumped in looking to create one.

This episode involves Mexican deal-making, quality relationship building and an $800 guitar case – the necessary ingredients to eCommerce success.

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Here’s What You’ll Learn

• The difference a unique About page can make.
• Using the power of relationships to foster opportunities.
• Why it’s crucial to know what you want.
• How high-quality photos can impact your bottom line.
• Quality bootstrap marketing tactics for your eCommerce store.

What Was Mentioned

• Ryan Barr – Whipping Post
• Brad Evans – NavelCable.com

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Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.