The Results from My $50,000 Site Redesign

Today, I am flying solo to bring you an episode that I am super excited about! A few months ago, I talked about redesign for RightChannel Radio that was in the works. After 6 months of hard work my new site is finally launched!

On this episode, I am talking about why I decided to do our site redesign, the huge changes you will find (one of which you will have to order something to receive), and the results we are already experiencing after these changes. Listen in to learn about the possible results that you can expect from a site redesign, as well as any hiccups and issues I experienced along the way. Click “play” below to get started!

Subscribe:  iTunes | Stitcher

Here’s What You’ll Learn

  • 5 reasons why I decided to redesign the RightChannel Radio website.
  • How I spent $50,000 on my redesign.
  • Why I focused on redoing our mobile site.
  • Big changes we made in usability.
  • Why you need to give your new site time before collecting your data.

What Was Mentioned

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Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000 vetted 6 and 7-figure store owners inside the eCommerceFuel Community.

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  • Andrew, you should post the link to this podcast in your article so people can find it easier. That blog post has 50+ comments, which likely means it’s getting all the hits. 🙂

  • Hi Andrew,
    Great follow up to your redesign. Very cool new “About” video, as well as your product and web copy. Her training at “The Bean” has probably helped you guys immensely. I definitely look at their catalogs for inspiration, as well.

    Looking at the url of, I see you are utilizing Collections as a way to group your products. Can you explain why or the advantage of this? Is it for search results? Or are these your category pages? As a Shopify user I’m trying to figure out the best way to filter search results as well as how to define category pages.

    Also, how the heck have you figured out Klaviyo? I want to build Flows but have no idea what is going on. Any one out there (including fellow DC members) are teaching or consulting with Klaviyo?

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