The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
I was recently looking through the new members to the eCommerce Fuel community and there was one company that caught my eye: Mountain Gazette. Mike Rogge, founder and owner, joins me today to talk about his journey re-launching and breathing new life into the beautiful oversized magazine that celebrates all things mountain sports, adventure sports, and the outdoors.
Listen in as Mike shares what it’s like to buy something from the past and revive it, how he is marketing the magazine, and how he has built a team of in-house and freelance contributors. We also discuss the economics of print media and content, and geek out about all things sports and the outdoors in general. Mike has a truly interesting story and has built something super cool, so this is an episode you won’t want to miss!
You’ll learn:
- How Mike acquired Mountain Gazette.
- What was included in his deal.
- How he markets the magazine.
- The economics behind the intellectual property of the magazine.
- How Mike has acquired some big names in the industry to contribute to Mountain Gazette content.
- What he has learned about the subscription business.
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(With your host Andrew Youderian of eCommerceFuel.com and Mike Rogge of MountainGazette.com)
What Was Mentioned
- Mike Rogge: Website
- POWDER Magazine
- Solo Stove
- Ridge
- eCommerceFuel Forum
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Image credit to MountainGazette.com.
Ideas Worth Sharing:
“You can write about anything you want, you should just be pretty damn good at it.” - Mike Rogge Tweet this “It’s one of those industries where you don’t have a lot of work acquaintances, you have a lot of great friends that you work with instead.” - Mike Rogge Tweet this “The way we wanted to sell and manage subscriptions didn’t exist.” - Mike Rogge Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
