Inside a Global Brand + “Hot Takes” on International Markets

Today on the show, I am joined by Alex Banys, the man behind Specialized mountain bikes. We discuss how to sell a brand worldwide, including places as far as Africa or Latin America, as well as why you need to create country-specific websites. Listen in to learn how to sell direct to consumers while not alienating your retailers, how to nurture your relationship with customers, and more.

You’ll learn:

  • What Alex is seeing in eCommerce markets worldwide
  • How to sell a brand across the globe
  • Advice for nurturing your relationship with customers


Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Alex Banys of Specialized.com)

What Was Mentioned


Flickr: Tom

Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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