Inside a Global Brand + “Hot Takes” on International Markets

Running a Global eCommerce Brand

Today on the show, I am joined by Alex Banys, the man behind Specialized mountain bikes. We discuss how to sell a brand worldwide, including places as far as Africa or Latin America, as well as why you need to create country-specific websites. Listen in to learn how to sell direct to consumers while not alienating your retailers, how to nurture your relationship with customers, and more.

You’ll learn:

  • What Alex is seeing in eCommerce markets worldwide
  • How to sell a brand across the globe
  • Advice for nurturing your relationship with customers


Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of and Alex Banys of

What Was Mentioned


Flickr: Tom

Post tagged in: Podcast