Inside a Global Brand + “Hot Takes” on International Markets

Running a Global eCommerce Brand

Today on the show, I am joined by Alex Banys, the man behind Specialized mountain bikes. We discuss how to sell a brand worldwide, including places as far as Africa or Latin America, as well as why you need to create country-specific websites. Listen in to learn how to sell direct to consumers while not alienating your retailers, how to nurture your relationship with customers, and more.

You’ll learn:

  • What Alex is seeing in eCommerce markets worldwide
  • How to sell a brand across the globe
  • Advice for nurturing your relationship with customers

 

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Alex Banys of Specialized.com)

What Was Mentioned

 

Flickr: Tom

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