The 2026 eCom Trends Report
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Podcast | Episode 494
Challenging Your Customers and What Brands Get Wrong – with Alicia Reynoso
Looking for innovative ways to grow your brand? In this episode, I’m sitting down with Alicia Reynoso, the owner of ChallengeMakers.com, a unique service that propels brand growth through community-driven challenges. Alicia isn’t just an expert in this field; she honed her skills by scaling her brand, LiveInfinitely.com, to eight figures using an approach to marketing and community-building that every eCommerce owner should consider.
Listen in as we discuss the importance of deeply understanding customers and what their needs and desires are, as well as the shifting views on the adage “follow your passion.” Alicia also shares insights on leveraging Facebook groups for community engagement, her experience with community challenges, and the value of personal interactions within a community.
You’ll learn:
- The evolution of LiveInfinitely.com. (6:10)
- The importance of understanding your customer’s needs and desires. (10:00)
- The debate over the saying “follow your passion” and how it has changed over the years. (16:30)
- How to use Facebook groups to engage with a community and the general rules of that engagement. (17:35)
- Alicia’s experience with creating and launching community challenges. (22:40)
- How to measure and track community challenges. (29:45)
- The importance of personal interaction in the community. (33:55)
- The reasons to sell a thriving business and the intricacies and challenges of selling. (39:00)
- Lightning round with Alicia. (48:00)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Alicia Reynoso of ChallengeMakers.com)
What Was Mentioned
- Alicia Reynoso: Website
- LiveInfinitely.com
- Blue Ribbon Mastermind
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Ideas Worth Sharing:
“We wanted people to live bigger, live bold.” - Alicia Reynoso Tweet this “That’s what the brand is: what people want to relate to. And they feel your message, they feel the story behind it.” - Alicia Reynoso Tweet this “Now we have a team that comes in and will help build out the challenges for you.” - Alicia Reynoso Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
